In the age of information where data is almost instantaneously accessible via the internet, people often rely heavily upon search engines to find what they need. If someone is looking for a service, product, business, etc., they type their query into a search engine and hit enter. These search queries contain certain keywords that trigger search results on Google. So, when you look at search terms vs search keywords, their purpose and application are the same, but there is a small difference between them. Many people often use the words ‘search term’ and ‘keywords’ interchangeably, however, they are not the same thing. Let us understand in detail.


Search Terms vs Search Keywords:


What are Keywords?


What are Keywords, search terms vs search keywords


Keywords are the actual words or phrases that are precisely targeted by websites or businesses to match a user’s search query. These keywords are based on certain products or services, and they are used by search engines to rank web pages in search results. When people search for something, they include particular keywords in the query which are used to narrow down their search results for relevant information. For example, if there is an online clothing store selling blue jeans for men, their target keyword would be “men’s blue jeans”.


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What are Search Terms?


What are Search Terms


Search terms are what users type into a search box to find relevant information. It could be either a single word or a phrase. Search engines like Google interpret and match these search terms with appropriate keywords to understand what the user wants in order to display the most relevant result. Every user tries his/her own way to look for information online, however, sometimes, their queries might be misspelled, out of order, or incomplete, Google can still autocorrect and reinterpret them to find accurate results.



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The Difference Between Search Keywords and Search Terms:


The Difference Between Search Keywords and Search Terms


The purpose behind using both keywords and search terms are the same, the difference lies in who uses them – Marketers use ‘keywords’ to target and attract relevant audiences to their content, while users type in ‘search terms’ on Google to find information.

Most average consumers online do not have any idea about what keywords are, they simply type their query in the search box for the information they are seeking, hoping that they would find what they want. Marketers use these search queries to figure out the keywords they need to target through their digital marketing strategy.

This gets them visibility and helps them reach out to their intended audience who might be looking for their products, services, or information. Hence, the main objective here is to identify the keywords from a user’s search query and include them in their web pages to rank well for those searches.


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Ways To Target Better Keywords for Search Queries: 

With their similarities and differences in mind, you can utilize this information to target better keywords for different search terms. Here are a few ways to do so:

1. Use Long Tail Keywords: 


Use Long Tail Keywords, search terms vs search keywords


Long-tail keywords are keywords with 2 or more words. These are specific phrases that people use naturally when searching online. An example would be “how to build a website”. Your keyword should be a phrase that is used naturally by people who are looking for information. These keywords have lesser search volume and lower competition than short-tail keywords.

Although long-tail keywords may get less traffic, they have a higher conversion rate due to their specificity. You can use long tail keywords for both SEO purposes (to rank higher) and marketing purposes (to capture clicks). You can use these keywords in your titles, descriptions, and meta tags. Our SEO service company in India can help you target the right long-tail keywords for your business to bring in more qualified leads into your sales funnel.


2. Google Keyword Planner: 


Google Keyword Planner


The Google Keyword Planner Tool lets you create simple keyword research campaigns in minutes. You simply type in the keywords that you want to target and then provide the location, category, and monthly searches that you’re targeting. From there, you’ll receive a detailed report showing you how many times each keyword was searched over time. The tool also gives you suggestions based on various factors, including competition, difficulty, and usage.

The Google AdWords Keyword Planner also helps advertisers find long-tail keywords that are highly user query specific, yet have enough monthly searches to make them worth targeting. These high-volume low-competition keywords tend to produce less expensive clicks, making them great candidates for PPC campaigns.


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3. Google Search Console: 


Google Search Console


Google Search Console is a free tool designed to help website owners troubleshoot their sites and optimize them for searches. It helps you find out what keywords your audience uses to access your site. In addition to giving, you an insight into traffic, the search console also lets you know if any of those keywords are causing issues for your site’s SEO. You can learn how many people have clicked on links to your page, and much more.

From the various reports, you can also determine the strength of your backlink profile. If you find your website not receiving enough quality backlinks from authority websites, consider choosing one of the best SEO backlink services, that can get your site ranking to the top, with an effective link-building strategy.


4. Google Trends: 


Google Trends, search terms vs search keywords


Google Trends is a great tool for keyword research. You type in a word or phrase and then it gives you historical data about how often people have searched online for different words. These trends help you see what kind of searches people are making, which keywords they’re using, and whether those keywords are getting results.

With Google Trends, you can easily compare how much interest people have in different topics over time. Use this data along with other signals to determine search trends that can help guide your marketing strategy to target more relevant keywords based on user queries.


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It is essential to learn the difference between search terms vs search keywords so that you can use them more effectively with one another. To increase the likelihood of ranking high and reaching out to the intended audience.