What is a Technical SEO Checklist?
It is a proven fact that search engines give a superior treatment during the search results to the web pages that show some kind of technical features – for instance, a responsive design or a secure connection – and technical SEO is the task that you need to do to ensure your web page does so. A technical SEO checklist helps you ensure that your website is free from SEO bugs and malfunctions.
Let us start by talking and learning about the basics.
What is SEO?
The abbreviation SEO stands for Search Engine Optimization. It is the practice of enhancing and improving the content that is to be discovered through the organic search results of a search engine.
What is Technical SEO?
Technical SEO refers to making improvements in the technical facets of an online website so as to upsurge the position of its pages in the search engines. Making a website faster, easier to skulk and comprehensible for search engines are the support-systems of technical optimization. Technical SEO is part of on-page SEO, which focuses on improving elements on your website to get higher rankings.
It’s the opposite of off-page SEO, which is about generating exposure for a website through other channels.It is referred to as “technical” as it is not concerned with the authentic data of the website or with the promotion of the website.
Why should the site be Optimized Technically?
The foremost aim of technical SEO is to optimize the substructure of an online website. Search engines like Google and Yahoo work towards providing their users with the best possible outcomes for their queries and questions. Thus, Google enables its robots to crawl and analyze the websites or online pages on a number of factors. Some of the factors are based on the experience of the user for example how much time a page takes to loads.
Therefore, by refining the technical features it helps the search engines skulk and comprehend your website. If you are able to do this successfully, you might be given a higher rank or maybe amusing results as a reward.
What are the Characteristics of a Technically Optimized Website?
Any website that is technically sound and works well is generally fast for the users and simple to crawl for the robots of the search engines. If the search engines have been technically set up in a proper manner then it assists the search engines in understanding what exactly the site is about and also prevents any type of misconception caused, for example, the duplicity of the content. Furthermore, it does not lead the search engines or the users into dead-end streets by non-working links.
Some important characteristics of a technically optimized website have been mentioned below:
- It is fast
- It is crawl-able for search engines
- It does not have a lot of dead links
- It does not complicate search engines with duplicate content
- It is secure and reliable
- It has structured and organized data
You can find the best SEO agency in Delhi, that provide first-class services and assist you in the best way possible. Below you will find a Technical SEO Checklist of necessary steps that you may take in order to make sure that your technical SEO is up to the required standard. By following the below-mentioned guidelines, you will be able to ensure that the security and structure of your website meet the requirements of search engine procedures.
- Use SSL
SSL stands for Secure Sockets Layer. It is a security technology that creates an encrypted link between a web browser and a web server. You can easily find a site that uses SSL: the URL of the website starts with ‘https://’ rather than ‘http://.’
In 2014, it was announced by Google that they wish to see ‘HTTPS being used everywhere’, and that only those websites would be given preference which used HTTPs in the search results over the non-secure websites. Therefore, it makes some sense now, that wherever possible, in order to make sure that your website is secure and safe, you can install an SSL certificate on your site.
- Make sure your website is mobile-friendly
In order to be navigated and be readable on any device, website design has to adjust itself accordingly and make itself responsive. Google is clear about the fact that having an active and responsive website can be considered a very noteworthy positioning indication by its algorithm.
Therefore, it is logical to make sure that your site is totally receptive and would show in the best format likely for people who are laptop, tablet or mobile users.
- Speed up your site
Search engines generally give more preference to websites that load quickly. The speed of pages is considered to be an important ranking signal.
Some ways you can use in order to speed up your website are:
- By making use of Fast Hosting
- By using a fast Domain Name System (DNS) provider
- By using only one CSS style sheet rather than using inline CSS or manifold CSS
- By minimizing HTTP requests
- By compressing the web pages
- By minifying the website’s code
- By ensuring that the size of your image files is very small
- Fix issues related to the duplicity of content
Duplicate data can be used to manipulate the search rankings, complicate the content for the users or win traffic. The result of which would be that search engines would not be keen on it, and Yahoo, Bing, and Google recommend that if the webmasters find any issues related to duplicate data then they must fix it.
If you are an inhabitant of Delhi, you may take the help of local SEO services in Delhi. They may help you in dealing with the duplicate content issues in the following ways:
- By averting your CMS publishing numerous versions of a web page or a post
- By making use of the canonical link element in order to allow the search engines to know where the ‘chief’ version of your data is residing.
Other important steps in the technical SEO checklist that you may take up to ensure that the technical SEO you’re using is up to scratch are creating an XML sitemap, considering to enable AMP and adding an organized content mark-up to your site.