eCommerce SEO is a method of increasing traffic to your website by making it more visible on search engine result pages. For that, one must ensure that your website is optimized for search engines. Also, the factors that work for eCommerce SEO are content, HTTPS, mobile-friendliness, website performance, indexation, and an XML sitemap.

Enhancing the customer experience:
If your website is targeting the proper keywords for your target demographic and answering questions that website visitors may have, Google will consider it a positive experience and raise your ranking as a result.
Increasing your reach:
After a visitor visits your website organically, you may utilize paid retargeting ads to contact them again. Remarketing for SEO is a highly effective strategy.
Increasing brand recognition:
Being featured in Google’s response box can result in increased clicks, website traffic, and brand awareness.